About Time Warner Cable
The company is formed in 1989 by the merge of the two cables companies, Time and Warner. It is the second largest cable provider in USA. It is a telecommunication company mainly introducing services for entertainment and business owners. It offers communication tools to business with small, medium and enterprise scale serving about 450,000 business customers. Moreover it presents many entertainment services like cable channels. It already owns many entertainment channels (local news and sport).Serving over 14 million customers, it also offers wide range of communication services like Ethernet and phone. The company’s headquarter lies in a huge skyscraper (Time Warner Center) in New York City. Moreover, it has several offices in many cities across the states.
Main Time Warner Cable logo
Designed by Stef Geissbuhler in 1990, the main logo of the company mainly represents the symbol of an eye-ear with name of the company beside with the word “CABLE” in a separated line. It was designed and drawn by hand despite the availability of using vector-drawing software. At the first look at the logo, viewers can feel like it is a sign of magnetic sleeping or the eye of an ancient Pharaonic god. The clever design actually merges the symbol of Time (the ear) and that of Warner (the eye) making the logo simple, creative yet expressing the senses used by the communications’ services.
Some changes were then introduced into the logo, making the slogan bigger, have brighter colors and the three words of the company have been separated into 3 lines. These changes made the logo more flexible that enable Time Warner to make several products carrying the logo.
TIME WARNER LOGO CHANGES
The Time Warner Cable logo had several modifications over the past years that were resulted of the acquisitions and dissociations that Timer Warner experienced. But they were not any type of radical changes that happened after that.
In 1993, a new logo designed by Anspach Grossman became the official corporate logo instead of the main eye-ear logo. It is simply the name of the corporate written in capital and black letters between two black thin lines. The logo was simpler, but it gives a touch of professionalism and business-wise orientation.
In 2000, Time Warner made a great merge with America online company. LandorAssociates designed the logo for this merge which was very similar to the previous one. It was the new company’s name after the merge written in blue capital letters. As you can see, there is no such a big difference from the previous Time Warner logo.
After the end of the merge in 2003, AOL name and the two lines were removed. Also the initials only were capitalized. Throughout the changes that the logo experienced, there was no a really creative or artistic design as much as the first and main logo. And maybe that is why the eye-ear logo still remained the main logo of Time Warner Corporation.
With revenue reached 19 billion dollar in 2011, Time Warner held the title of “Wendell Brown of Cables companies” in 2012. Also Time Warner CEO, Glen Britt was nominated for the best CEO of the year.